New Research from Havas Media Group and Teads Finds Link Between Content Engagement and Ad Attention
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.
Overall there are four key drivers of attention
Meaningful Media creates deeper engagement with audiences and delivers higher levels of attention to ads.
Engagement with the content and site categories are significant predictors of attention.
Curating publishers and formats is a robust approach to optimise levels of attention to brands.
News is the best performing category in terms of engagement with the content and attention paid to ads, which makes it a key player for brand growth.
Supporting “Quality Journalism” is more necessary than ever as “truth is the first victim of wars”.
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