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The Global Media Platform

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New Research from Havas Media Group and Teads Finds Link Between Content Engagement and Ad Attention

Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.

Overall there are four key drivers of attention

  • Meaningful Media creates deeper engagement with audiences and delivers higher levels of attention to ads.

  • Engagement with the content and site categories are significant predictors of attention.

  • Curating publishers and formats is a robust approach to optimise levels of attention to brands.

  • News is the best performing category in terms of engagement with the content and attention paid to ads, which makes it a key player for brand growth.

  • Supporting “Quality Journalism” is more necessary than ever as “truth is the first victim of wars”.


Contact sales@teads.com or intelligence@teads.com to get in touch with a member of team.


View the full study by completing the form below