The next big leap in digital advertising will make every brand message interactive and personalized. Brands will rely less on talking to huge audiences, or even to smaller, carefully targeted segments - they'll talk directly to us.
The key to this great advancement is deep learning, a branch of artificial intelligence (AI) that uses algorithms to mimic the human brain's neural networks, allowing ad delivery networks to recognize and act on abstract patterns.
Thanks to deep learning, digital ads are becoming far more relevant and much less intrusive to consumers, and therefore extremely effective for advertisers.
With the future of advertising upon us, it is important to understand interactive, conversational, AI-driven ads.
Download the guide to learn more and sign up below to watch the recorded webinar on with CEO of Teads Studio, Emi Gal.