Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. The Teads Tech Themes 2025 ebook offers a comprehensive guide to the five pivotal trends shaping the future of advertising, providing actionable strategies to navigate the challenges ahead.
1. Transform Engagement Through Omnichannel Video Excellence
2. Balance Personalization And Privacy To Drive Impact
3. Build Trust And Relevance In Premium Environments
4. Deepen Audience Connections With Meaningful Moments
5. Master Attention At Every Touchpoint With Creative Excellence
Derived from the Teads Global Tech Themes Survey, Teads Media Barometer, and insights from industry leaders like Garnier, Toyota, and Hilton, this ebook equips advertisers with the tools to master the opportunities and challenges of 2025.
Methodology: This ebook is based on insights from the Teads Global Tech Themes Survey conducted in November 2024, with input from 110 advertisers, brands, agencies, and publishers across 33 countries, including the United States, Canada, Mexico, Brazil, France, the United Kingdom, India, Japan, and more.