Gen Z and the Influence of Tech Brand Advertising

No generation is more important to a tech brand’s future than Gen Z. 

Teads’ global study of 4,500 tech buyers reveals this generation as the signal for where brands must focus next for business growth and loyalty. While influencer culture and social media dominate assumptions, young tech buyers are the most influenced by direct brand advertising. 

What makes Gen Z different? More brand interactions, greater priority for AI-driven messaging over price, and stronger purchase intent when tech brands advertise consistently across screens. 

Inside the report:

Tech purchase intention by generation 
AI-driven messaging driving consideration
Ad influence and relevance among Gen Z
Channel impact of the open internet ahead of holiday shopping
Keys to digital engagement and omnichannel success


Download the full report to learn more.