78% of phone intenders are interested in upgrading within 6 months 

We are delighted to share our largest commission study to date, with a focus on smartphone purchase intent trends across the United States market. Our study revealed consumer purchase decisions and the changing market.

The study examines: 

• Planned timeframes for purchasing / upgrading to new devices
• How to effectively reach and engage with mobile purchasers / upgraders
• Smartphone Intender brand preferences and what messaging resonates
• Information sources and content consumption in the smartphone decision-making process

Our study covers both Smartphone Purchase Intenders and mobile device brands

63% of smartphone intenders have had their phone for less than a year.
55% of smartphone intenders would consider a different brand to the one they own.
60% of functionality focused mobile intenders also see phones as identity & status symbols

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