43% of phone intenders would consider a different brand to one they currently own
Discover Smartphone Purchase Intender trends in 17 countries. This is the largest ever run by Teads. It revealed that smartphone manufacturers are going to need to adapt to new factors driving consumer purchase decisions.
The study examines:
Our study covers both Smartphone Purchase Intenders and mobile device brands
52% of smartphone intenders who find out about phones from online press are considering changing mobile brands
43% of smartphone intenders would consider a different brand to the one they own.
34% of smartphone intenders have had their phone for less than a year.
Contact sales-ch@teads.com or intelligence@teads.com to get in touch with a member of team.
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