53% of phone intenders would consider a different brand to one they currently own

Discover Smartphone Purchase Intender trends in 17 countries. This is the largest ever run by Teads. It revealed that smartphone manufacturers are going to need to adapt to new factors driving consumer purchase decisions.

The study examines: 

• Planned timeframes for purchasing / upgrading to new devices
• How to effectively reach and engage with mobile purchasers / upgraders
• Smartphone Intender brand preferences and what messaging resonates
• Information sources and content consumption in the smartphone decision-making process
  

Our study covers both Smartphone Purchase Intenders and mobile device brands in Australia

26% of smartphone intenders have had their phone for less than a year.
53% of smartphone intenders would consider a different brand to the one they own.
71% would prefer buying phones which have a longer battery life

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