<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1165681566888745&amp;ev=PageView&amp;noscript=1">

The Global Media Platform

2022 02_Global Smartphone Study Card AUS Carousel 1080x1080 Slide 01

53% of phone intenders would consider a different brand to one they currently own

Discover Smartphone Purchase Intender trends in 17 countries. This is the largest ever run by Teads. It revealed that smartphone manufacturers are going to need to adapt to new factors driving consumer purchase decisions.


The study examines: 

  • Planned timeframes for purchasing / upgrading to new devices
  • How to effectively reach and engage with mobile purchasers / upgraders
  • Smartphone Intender brand preferences and what messaging resonates
  • Information sources and content consumption in the smartphone decision-making process

Our study covers both Smartphone Purchase Intenders and mobile device brands in Australia

26% of smartphone intenders have had their phone for less than a year.
53% of smartphone intenders would consider a different brand to the one they own.
71% would prefer buying phones which have a longer battery life


Powered by Teads Intelligence and Global Web Index

Contact anz@teads.com or intelligence@teads.com to get in touch with a member of team.

🌍 Discover the study in other Markets

Link Here

Download the study by completing the form below