Shifting Gears: Understanding the New Dynamics of Auto Buying Globally offers a comprehensive analysis of auto purchasing behaviors across 17 regions. This report reveals key insights into what motivates buyers, their purchasing timelines, vehicle preferences, brand perceptions, and the impact of advertising.

Delve into the complexities of auto buyer behaviors, understand the channels and touchpoints that influence car purchasing decisions, and explore detailed mappings of the buyer’s journey. These insights are essential for developing innovative retail strategies.

Featured Insights Include:

• Understanding Auto Buyers

• Shifting Vehicle Preferences: A Deep Dive into Electric Vehicles and Hybrids

• Brand Flexibility and the Emergence of New Players

• The Digital Shift in Car Buying

• Trusted Sources Along the Path to Purchase

• The Power and Impact of Online Advertising

Learn how to effectively engage your audience and adapt to the evolving landscape of auto buying.

Download the ebook today to gain access to the full report.