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Optimizing video ad formats for a mobile world


Are formats optimized for mobile more successful?


Vertical. Square. Horizontal.

Which format best suits the smaller screen?


Discover the effectiveness of different creative ad formats and how they are best optimized on mobile devices. 

With over 2000 surveyed in the U.S., Mexico and France we found that:

  • Users exposed to mobile optimized creatives are 1.3 times more likely to turn the sound on than repurposed TV creatives
  • Similarly, users are 2.7 times more likely to watch the creative in full-screen vs. TV creatives
  • Vertical outstream formats drive an incredible +83% increase in ad recall

For additional information on our insight and research papers please contact: