Creative Elements in Digital Auto Campaigns

We collaborated with Ipsos, leveraging their AI and statistical modeling, to uncover essential elements driving success in digital auto campaigns. Our curated video collection explored diverse brands and countries, covering the full marketing funnel In order to identify creative optimisation potential.

Extracting Insights from Industry Strategies

We went beyond our own interests, extracting invaluable insights from industry strategies to inspire our optimization efforts. Sharing KPIs and in-view time percentages with Ipsos revealed hidden patterns through AI algorithms.

Unlocking Secrets: AI-driven Analysis Reveals Key Elements

Using statistical analysis and Shapley values, we connected elements to in-view time impact. Meticulous manual review translated data into actionable findings, extracting the top 10 significant insights for revolutionary advancements in digital auto campaign optimization.

With Teads, automotive clients strategically reach buyers at every step of the journey, leveraging powerful, dynamic creative, and contextually relevant, immersive experiences across platforms and devices.

To find out more, contact automotive@teads.com