Mobile phones are the most intimate devices we own today and it's no surprise that consumers have higher expectations for advertiser engagement.
Attention spans are getting shorter, consumers want less disruption and mobile advertising has room to improve.
Teads created a guide to this new mobile social contract. Download for a deep dive and insights on our 6 solutions:
- Embrace the mobile device functionality, and design for a mobile environment
- Ensure that the ad communicates in sound on and sound off environments
- Punctuate key moments with smart captions and subtitles
- Add "skins" around videos to enhance communications
- Advertise in premium contextual environment, test and optimize creative before it airs.