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Football in the Digital Age


With the Euros fast approaching, Teads and Censuswide worked together to understand how football fans consume media around live football matches. The commissioned survey asked over 1000 fans in each country about their media consumption before, during and after one match - Man City v PSG on April 11th.

The results offer insightful cross-country comparisons and vital data when planning sports marketing campaigns.

We found that:

  • UK football fans spent almost 38 minutes the day before the Man City v PSG game reading about football generally
  • 60% of French football fans head to sports sites for information on global football updates, while 50% of UK fans head to the sports sections of newspapers
  • Second screening is the norm. 67% used social media during the game, 36% were on sports sites and 21% on newspapers


Any questions or queries? Contact marketing-uk@teads.tv