Anticipation and preparations make Valentine's period very special, and looking for romantic gifts is definitely an essential aspect.

This is also a great opportunity for brands to connect with those looking for inspiration in the days leading up to Valentine’s Day.

Our survey explored UK consumer attitudes and gifting plans for Valentine's Day in 2025.

Key findings:

85% of people in relationships in the UK plan to celebrate Valentine’s Day in 2025, while 39% of married people don’t intend to celebrate
82% of those who celebrate Valentine's Day will buy a gift in 2025
Men are more likely (97%) to buy a Valentine’s gift than women (74%)
40% of people in the UK plan to cook a special meal at home on Valentine’s Day in 2025

Make sure your ad campaigns resonate with romantics across the country!

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