Britain's unpredictable weather often inspires people in the UK to seek sunnier destinations. Its proximity to popular tourist hotspots also makes it one of the world's key travel hub.

This explains why UK travellers are experienced and always on the lookout for a great getaway trip as well as special offers.

Our survey explored UK consumer attitudes and travel plans for 2025, to help you create ads that capture their attention.

Key findings:

51% of UK travellers choose beach holidays
80% of people in the UK say special prices in ads impact their travel choices
44% of UK 18-34-year-olds say that ads connected to cultural moments inspire them to visit the location
30% of UK holidaymakers research travel options 1-3 months prior to paying
64% of UK consumers prefer sightseeing when on holiday

Make sure your travel ad campaigns resonate with holidaymakers across the country!

Key findings:

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