55% of auto consumers are not aware of the full benefits of electric vehicles

Our study unveiled that only a few brands are associated with electric vehicles (EVs) and education on EV benefits is still needed. Connecting with the consumer is key for brands to stay relevant and to build for the EV future.

• Our study covered more than 500 auto consumers across the United States, to unveil consumer trends driving EV purchases.
• Fuel savings is the main driver for purchasing an electric vehicle in the U.S.
• 69% of first time buyers said news related websites have an impact on their vehicle purchase.
• Additional survey results showed that an incredible 88% of U.S. automotive intenders are aware of chip shortages and their impact on purchases.