Did you know 32% of EV consumers don't understand the full benefits of purchasing an electric car?
Our global study unveiled that only a few brands are already strongly associated with electric vehicles (EVs) and that there is still education needed. Connecting with the consumer and educating them further on EVs is key for brands to stay relevant and to build for the EV future.
Our study covered 238 automotive consumers across the UK, to unveil consumer trends driving EV purchases.
Environmental consciousness, fuel savings and cost savings are top motivators for EV intenders in the UK.
51% of first time EV buyers said a brand’s website had increased in importance during the pandemic for researching their purchasing decision.
Additional survey results showed that an incredible 82% of UK automotive intenders are aware of chip shortages and their impact on purchases.
A study powered byTeads Intelligence Team and Kantar