49% of auto consumers are not aware of the full benefits of electric vehicles

Our study unveiled that only a few brands are associated with electric vehicles (EVs) and education on EV benefits is still needed. Connecting with the consumer is key for brands to stay relevant and to build for the EV future.

• Our study covered more than 200 auto consumers across Canada, to unveil consumer trends driving auto and EV purchases.
  
• Government grants and tax reductions are the main drivers for purchasing hybrid/electric vehicles in Canada.
  
• 77% of Canadian auto consumers say brands' websites have an impact on purchase.

A study powered by Teads Intelligence Team and Kantar