Teads collaborates with Dentsu to unveil the media industry's most comprehensive look at attention.

Initial findings show that viewability alone is no longer a strong enough metric to measure how consumers are reacting to content on a page. Our study has demonstrated that attention is three times better at predicting outcomes than viewability. 

Key Attention Drivers

Time

Viewability time is one of the most important drivers of attention.

Choice

Forced ads gain more raw attention vs ads that are easily ignored.

Creative

Ads optimised for the Teads platform gained a 49% boost in attention vs the original.

Relevance

Ads within relevant context gives a 13% uplift of attentive seconds per 1,000.

Want to hear more about our innovative attention study? Contact sales-us@teads.com or intelligence-us@teads.com to get in touch with a sales representative.