At Teads, we have always believed that attention is the starting point to deliver business outcomes. A year ago we launched Teads Attention Program, an incubator for innovation, which has allowed us to more effectively measure and truly understand the drivers of attention.

Since launch, the program fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured, delivering key insights and learnings fueling the future evolution of attention. 

We are excited to unveil learnings as we advance attention measurement from analysis into action to drive business outcomes.