Engineered for the Open Internet: Driving Auto Brand Outcomes dives into the evolving behavior of today’s car buyers—highlighting the digital touchpoints that influence their decisions and the open internet’s role in driving results across the full marketing funnel.

In a market shaped by economic shifts and rising consumer expectations, understanding what motivates buyers is just as critical as knowing the vehicles themselves. More than ever, shoppers are rethinking how they discover, research, and purchase cars—with many open to switching brands for a better driving experience.

Inside the report:
1. Navigating Lanes of Buyer Behavior
2. Shifting Gears to Digital
3. Brand Steering Points in the Car Buying Journey
4. Accelerating Outcomes on the Open Internet
5. Keys to Engagement & Omnichannel Impact

Explore the full playbook to learn more.